Spring brings us much to be happy for including sunnier days, warmer weather and a chance to double your May earnings! Because May is National Smile Month, we’re celebrating by showing off some of our cheeky smiles and we want to see yours too. Share your toothy grin with us on Instagram and you will be automatically entered to win double earnings.
May is full of goodies, it isn’t just National Smile Month this month. From Cinco de Mayo to Mother’s Day, there’s plenty to smile about this month. Our smile competition will take place on Instagram so go ahead and make yourself an account today if you don’t already have one. Take a picture of yourself, or have someone else take one of you, and upload it to your account. Next, tag the picture #InfolinksSmile and let the games begin!
The picture that has the most likes at the end of the competition will win double earnings for the entire month of May! Now that’s something to smile about. The competition will end the last day of May so make sure to get your likes in before May ends. Tell your friends to join and follow Infolinks so they can vote for you.
Instagram is a great social media platform with over 80 million users. Take advantage of their image savvy ways by promoting your products, showing how the products work stage by stage and giving a glimpse of behind the scene footage.
Make sure to check out the Infolinks employees’ pictures too. We’ll be posting at least one or two everyday so you can see who makes up our team.
Be sure to follow us on Instagram at @Infolinks to see some of our smiling faces and to sneak a peek at our fun office space.
Social media is just a catalyst for great, valuable, engaging content. With the right strategy and the right timing, social media can take your website or product to the next level. Whether your website has hundreds of followers or thousands, follow the tips below for increased engagement, exposure and more. Plus, check out some of our favorite social media engagements.
7 tips to boost your social media:
1. Vary Your Content
In order to promote your content it needs to be fresh and different every time. Keep your audience interested with opinion pieces, guests bloggers, reviews and even a new look on an older post. Give your readers something to look forward to.
Also think about what mediums you are using. Are all your blogs just text or do you use videos, memes and gifs to draw the interest of your readers? What other ways do you have to deliver your message? Changing up the layout of your blogs is as important as changing up the content.
2. Be Personal
No matter what your company or product is, social media requires personal attention. By allowing your readers to write on your posts, respond to your blog, ask questions and more, you are automatically engaging them and drawing their interest. People like to share their opinions, so let them!
Make sure that you are attentive to your readers, letting them post questions and not answering them is a big no-no. Offer support and respond to comments as often as you can. Otherwise your audience will lose interest and assume you have too. Even if you are the social media manager of Coke, your fans want to hear from you.
3. Viral Doesn’t Just Happen
Once in a blue moon a video or image debuts and spreads through social media like wild fire. The reality is though that the majority of videos, images and articles and blog posts need a boost. Take the time to create a campaign for your product or website by using PPC, promoted Facebook posts and more.
Think about what campaigns will work best for you and your potential audience and get out and reach them.
4. Timing is Everything
There are so many social sharing options out there it would be a shame to not use them to your advantage. Hootsuite is just one example of how to get your posts and tweets out even when you’re unable to share. Have a flight to catch or sitting at a conference? Get your posts out at exactly the time you wish even when you’re unavailable to send a quick tweet.
oktopost is another great option for this. There are many, so check out which one you think will work best for you and get to sharing on several platforms at once.
5. Make it Easy to Share
Your followers are your best allies. Make sure you’re using all of the tools that will work best for you to have your fans be your word of mouth social media army. Facebook has the like button as well as the recommend button which shows a piece of your actual article when pressed. Have your posts tweeted and shared on Google+.
You may want to consider placing a social counter on your site so your audience can see how many times a certain article has been shared. This will add value as well as encourage more sharing.
6. Creative Isn’t Enough, Check Your Analytics
You may be doing everything in your power to share your content but if you aren’t measuring your success, you’ll never know what works best for you. Maybe you’re spending too much time on one area that brings in the lowest amount of traffic.
Use all the tools you have at your fingertips to see what plan of action worked best for you and focus more of your attention on that. Bring in more followers with your successful tactics.
7: Fun and funny always work
Add a little humor to your work! People like to laugh and blogs with images, memes or gifs are shared more often than blogs without them. If you bring a little comedy to your routine people will welcome it with open arms.
Here at Infolinks we like a good time too. Below we gathered a few of our favorite viral social media videos, posts and more to share with you.
James Brown’s “This is a Man’s World” mashed up with Game of Thrones’ “A Song of Fire and Ice”
This is an internet masterpiece that received coverage from both The Huffington Post and Buzzfeed and had Game of Thrones fan squirming in their seats.
Game of Thrones characters doing everyday things
If you’re a Game of Thrones fan then chances are these pictures will blow your mind. These characters have real lives, dress in modern clothes and goof off?
True Blood Premiere Breaks Social Media Records
Last year, True Blood’s season five premiere was the most talked about premium cable season premiere ever. Watch this year’s premiere and see what you think.
Game of Thrones Characters Reimagined in Mad Men, Seinfeld and Arrested Development
Try your luck at figuring out who is supposed to be who in these fun reimagined renditions of Game of Thrones characters in other popular TV shows.
What is your favorite from the above? Have one you want to share? Post it on our Facebook page and let the good times roll.
A few weeks ago we brought you some great SEO ideas along with how to start your SEO plan. While SEO is one way to deliver more traffic to your site, a good old promotion tactic can help loads. There are several ways to go about promoting a website or blog with the benefit of increased, continual traffic. You don’t want visitors to come by just once, but rather to keep coming by often.
Here, our beneficial tips on how to improve your promotional skills, your site’s user experience and more:
Social media is a great way to keep in touch with your friends but it’s a great tool for promoting your website. Use Facebook, Twitter, LinkedIn and any others you use as the perfect outlet to spread the news about your website or blog. Ask your friends to help you along by liking, tweeting and reposting your site or blogs posts to spread the word to others. Internet users are more likely to visit your site if it’s recommended to them by a friend (word of mouth is the best advertisement). You can even try using a social media managing platform like HootSuite that allows you to promote your site on all social media outlets at once.
Social media is huge when it comes to spreading the word about just about anything, but don’t forget about forums. There are endless forums for you to engage in conversation about your website’s needs, and even more so, the niche topic you focus on. Place your site’s URL in your forum signature – you’ll be sharing and learning about your topic as well as spreading the word about your site.
In an earlier Trend Center article we tested the top 200 highest paying Infolinks websites to see what they all had in common in terms of design. It turns out the design, colors and themes of a site make a difference! For example, we found that websites with grey backgrounds and white foregrounds were the most common in the 200 sites. Read the entire article here.
Is your site easy to navigate? Make sure that your site plan is easy to follow. If visitors to your site can’t easily find what they’re looking for or get to pages they’re interested in, they will be unlikely to return. An easy to find menu bar and grouping relevant topics together are just a few ideas to keep your readers happy. Most of your readers will be all too happy to share with you their thoughts on your opinion, writing skills etc., and this isn’t always bad! Engage them with a comments section and end each post with a question to make sure they get involved.
If you blog about something you love and you’ve become an expert in your field, you should try guest blogging. It’s a great way to share your expertise and to spread the word about your website. When people like what they read they’ll visit the link to your site for more helpful tips.
You can find just about anything on YouTube, so why shouldn’t users be able to find you? Record anything you feel like users would find helpful. Try reviewing a new product connected to your site’s category or promote a product of your own. Your video may not go viral but it may have just the effect you’re looking for. From there, Google will index your content, and others can embed your video on their blogs and share it via social media.
One of the most important ways to get traffic to your site is through a link exchange. You can do this with your friends or websites that you work closely with, for example one that you guest blogged on. Other ways to do this are to simply write to a website you want to link to your site and ask them for a link exchange. The word they use to link to your site should be related to your site, not just a “click here”. For example if your site is about cake design, the word linking to your website should be a high-ranking keyword in this topic.
Once you have successfully promoted your website or blog you want to make sure your readers keep coming back for more. The best way? Keep on writing. Post regularly so that your readers have something new to come back to each time. Let your knowledge flow!
Whatever tactics you choose, promoting your website is a must for those looking to boost their traffic numbers. Let us know your favorite website/blog promoting tips on our Facebook page.
Bannner Blindness occurs when visitors ignore display ads while reading website content. This phenomena affects the entire online community, from website publishers to advertisers and brands. For instance, the average American user sees 1,903 ads a month, while just 2.8% of the users find these ads relevant. Infolinks rounded up the latest numbers and facts on banner blindness from 2012 in the following infographic.
April is among us and with it the hope of spring and sunnier days ahead. While this means a big spring cleaning at home for a lot of people, it should also mean freshening up your blogs. While you may be thinking to yourself that the regular site maintenance you keep is good enough, when was the last time you snooped around your SEO doings or written a new plan?
Search Engine Optimization is one of the most important parts of building a website. With a good SEO plan you can increase the traffic to your website. Creating and implementing a SEO plan allows Google and other search engines to crawl your website and see if it is a relevant search result, and you want your site to be a relevant search result! Check out Google’s SEO starter guide for more information.
As usual, Infolinks is here to provide you with some assistance. We scoured the net to bring you the most essential tools to help you bring your SEO plan up to date.
SEOmoz on its own is a great place to start, its and excellent resource for all things SEO and has tremendous amounts of information for all to glean from. If you’re looking for a bit more, SEOmoz Pro is your one-stop shop. Have a specific question or looking for something you can’t find elsewhere? Just turn to the community forum. Not only is the forum full of others ready and willing to help, SEOmoz guarantees that your question will be answered, if not by the community than by a SEOmoz professional. Now that’s service. Tools, resources and software to manage your SEO campaigns are sure to get your plan off the ground and running.
SEMrush is a place where SEO planning finds great tools and marketing professional find great resources. SEMrush was created by SEO/SEM professionals for SEO/SEM professionals so they are the real deal. Just to name a few of the numbers and tools you can expect from SEMrush: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and more. Marketing professionals can research how products are advertised and learn the best way to phrase text. This is a great tool for both SEO planning and marketing planning.
Some of our other favorite websites for the latest on SEO include Search Engine Land and Search Engine Journal, each with their own blog to fill you in on SEO tips. SEO Quake is a great on-the-go tool that will show you the SEO parameters of other websites. Make sure this spring doesn’t catch you off guard without any updates for your SEO plan.
Do you have a favorite SEO website or resource? Go ahead and share with the rest of the Infolinks community in the comments on our Facebook page.
We’re pretty excited for ad:tech San Francisco which starts today April 9 and runs through April 11. It’s always a good time for an ad:tech conference, providing us with an interactive advertising and technology environment to plump up our brains with useful knowledge. Infolinks will be in attendance, headed by our CEO Dave Zinman, sharing great ideas on banner blindness, our products and our thoughts on this year’s trends.
ad:tech SF has a lineup of impressive keynote speakers, interesting sessions and inspiring think tanks set up to get the learning and creativity flowing. This year some of the best sessions seem to be in the brand awareness, SEO and social media categories, three trends that never seem to fade when it comes to digital marketing. SEO especially is constantly changing (thanks to Google) so this is a great topic to stay on top of.
Infolinks is excited to take part in all of the interesting and thought-provoking conversations that are sure to take place. All the insight that our technology platform, IN3 gives us allows us to participate in the most important discussions about trends, ad-based technology and more. Plus our latest research on Banner Blindness and how to avoid it are sure to be a hit.
Can’t make it to ad:tech San Francisco? No worries, Infolinks will be at the Ad Age Digital Conference in NYC – how about you Infolinkers? We welcome you to come and see us.
April is Autism Awareness Month in America and Infolinks is excited to play a role in supporting this great cause. We’ll be donating a percentage of our April earnings to an organization aiding those with autism. Read on to learn how you can help start this first month of spring off right by assisting those working hard at improving lives!
What is Autism?
Autism appears to have its roots in very early brain development. However, the most obvious signs of autism and symptoms of autism tend to emerge between 2 and 3 years of age. Autism statistics from the U.S. Centers for Disease Control and Prevention (CDC) identify around 1 in 88 American children as on the autism spectrum–a ten-fold increase in prevalence in 40 years.
Why Raise Awareness?
Though big strides have been taken towards shining light on autism, there is still plenty of work to be done. Different organizations are working hard on developing appropriate services and different support for children, adolescents and adults on the autism spectrum and their families.
How is Infolinks Helping?
Infolinks pledges to donate 5% of our entire April earnings to a recognized organization committed to raising awareness of autism and providing the necessary means to families in need of support. This month you can feel even better about your clicks. Not only will you be learning more about a product of interest, you’ll also be supporting a great cause. Pat yourselves on the backs Infolinkers, we wouldn’t be able to do this without you!
We found a few organizations that we think are doing miraculous work to assist autistic children, adults and their families, so instead of choosing just one, we chose all three!Organization for Autism Outreach (OAR) is an organization that works solely on applied research and funds research studies. Autism Speaks is the world’s leading autism science and advocacy organization. And the cuddliest of the bunch, Heeling Autism, run by the group Guiding Eyes for the Blind, provides trained-to-assist dogs for homes with children with autism. Each of these organizations works hard to improve the lives of those living with autism.
Infolinks is dedicated to working with and for our community to better the world we all live in. Do you have a favorite cause? Leave us a comment on Facebook telling us the cause you most support and we’ll consider it for the future!
Controversy, it takes guts and can propel your blog to great heights if well received or turn off too many readers if it’s a flop. Depending on your blog’s theme, taking a risk with a controversial blog post may be the edge you need in Social Media platforms to garner new readership and turn up the volume on your voice and viewpoints. However, successfully pulling off controversy is an art and you should heed a few rules before taking the plunge.
Take a cue from Ol’ Blue Eyes, “Regrets, I have a few, but then again too few to mention.” Keep this lyric in your head when constructing a post that may turn some readers off – don’t write something that you will regret. To keep your writing “regret free” apply these 7 tips.
1. Sleep on it
There are two rules: never go to sleep angry and never publish a blog post when you’re fuming. Although your emotion can fuel some very good writing and interesting points, its best to let the dust settle to be sure that you can stand behind your words. A good edit the next day and a good night’s sleep can provide clarity and sanity to your blogging.
2. Get a second opinion
Employ one of your most diplomatic friends or even someone who may have an opposing view to give insight. One sided and offensive writing will limit the audience who can truly appreciate your righteous indignation.
3. Avoid stereotypes
Generalizations are dangerous and can cause a kind of controversy that you really don’t want. It’s a big no-no to group people together in your controversial post. Instead be as specific as possible. This will give your writing more credence and ensure that people will finish reading everything you have to say instead of being immediately turned off by your over generalization.
4. Hostility in Moderation
Avoid at all costs using rude and hateful speech. If your message is valid, it doesn’t have to include unkind words. The truth will be strong enough on its own. Plus colorful language can create problems with different advertising channels that may not want to be associated with wording that is deemed hateful or inappropriate.
5. Back it up
Do your research and find out what others have to say about what has got your all fired up under the collar. Find numbers and facts to support your message and link to others who can back up your message to amplify your point. An educated rant is much more alluring that just listening to someone’s ignorant kvetch.
6. Be Courageous
Own it and stand behind your message. If you’ve followed all the tips above then your will should be fortified. Prepare for some readers to have strong and differing opinions than yours.
7. Keep your cool
Not everyone will exercise the same amount of self-control and respect as you, but don’t lose your cool. You’ve stood your ground and shared your thoughts; don’t give into internet trolls that may not show you the same courtesy. Giving in to petty arguments on comment threads and social media will only weaken your stance. Stay cool as a cucumber.
A few weeks ago we asked you, our Infolinks community to send in your registered Infolinks website for a chance to be selected for Premium Optimization and Double Earnings. We’re happy to announce the owner ofsuperglossary.com as the winner of this contest! Below you will find a professional review and tips on how to improve from Renata, a Senior Account Manager at Infolinks. Congratulations to our winner!
The location of both InTag features look great on your pages and are optimally placed. You integrated one copy of the InTag feature above the fold and one below the fold creating an opportunity for visitors’ engagement with the ads without cluttering your site. Nice!
While reviewing traffic statistics to superglossary.com, I noticed that about 40% of visits arrive from search engines making the InSearch feature highly effective and a great choice for your website.
In terms of InText ads, I advise you to change your underline settings to a double underline instead of dotted underline. It is statistically proven that the double underline delivers higher engagement rates with ads and yields better results. In general, making the InText ads stand out on your pages is always a good idea when it comes to getting more views and clicks. You can also experiment with the color of the InText ads on your pages for the very same reason.
Additionally, it appears that not all of your site’s pages are integrated with Infolinks. Keep in mind that exposure is what helps earnings really take off – integrating Infolinks ads on as many pages as possible, particularly the homepage, will make a difference in your earnings.
And, last but not least, category! Infolinks offers a variety of ways to make ads more relevant and contextually appropriate with your website’s content. Choosing the right category is of utmost importance and may impact the kind of ads which appear on your pages. I recommend you choose the ‘Reference’ category for more relevant ads which should help you increase your earnings.
Good luck with the optimization! And remember fellow Infolinkers, these tips may apply to your website as well.
Want to learn more about how to optimize ads on your website? Contact us.
Doubling your Infolinks income has never been so easy – all you have to do is refer a friend. While St. Patrick’s Day is originally Irish in its roots, the festivity-filled day is open to all those in a celebratory mood and we certainly are! Infolinks is leading you right to a pot of gold under the rainbow and all you have to do is refer a friend for both of you to receive double earnings.
Write a blog post, share on Facebook or send a Tweet. Whatever you do, get the word out to your friends to join Infolinks and we’ll reward you both, without even checking to see if you’re wearing green! Once your friend is referred, approved and activated, he/she has to stay active for at least 60 days and the both of you win big. Infolinks will double your earnings for the first two months following your friend’s activation. If your friend joins on April 12 and is active for at least 60 days, at the end of that period, we will retroactively double both your earnings for May and June.
Your friends will have plenty to choose from. Infolinks offers an expanded buffet of ad units ready to be customized to tailor-fit your website. Our different solutions range from our tried and true InText to our brand new InFrame. Each product delivers relevant ads to your readers based on the content you write. Overcome banner blindness to increase user engagement on your sites.
Sounds like a pretty good deal to us. After your friend has signed up for Infolinks, all he/she needs to do is send us an email at firstname.lastname@example.org with St. Patrick’s Day and YOUR Publisher ID (PID), like this:
St. Patrick’s Day
It’s that simple. The rest will take care of itself after your friend is approved and stays active for 60 days. You have until Monday, April 15, 2013 to refer a friend!