Infolinks Blog

As demonstrated in the previous posts, you can easily optimize your in text ads with a few simple steps, and get a significant increase in earnings.   We would like to complete this series of optimization posts with additional and general action item which might be challenging but surely worthwhile.

The name of the game here is quiet obvious – content! Text content is particularly important for search engine placement. Without original text content, most search engines will be unable to match search terms to the content of a site. Your text is the hidden treasure of your website, which can carry in-text ads without taking any extra space from your website.

By adding more quality content which is interesting and relevant, you will attract more traffic and improve the CPC of your ads.  Having up-to-date, relevant, and fresh content will increase impressions, CPC, and CTR.

Another useful strategy is to devote each distinct website to a specific subject. A collection of more focused websites will be more targeted, improve your SEO and increase your monetization chances. With Infolinks, it is extremely easy to manage a multiple website account. By adding more websites to your Infolinks account you create more impressions, more ads and more earnings. Just sign in to the Infolinks member center and press the “add website” button. It looks like this:

We hope you found this series of optimization tips useful. Feel free to contact us at Support@infolinks.com with any further questions you may have or with any other optimization tips and improvement advices you would like to share with our expending family of publishers.

Stay tuned! Next week we are going to announce the next Infolinks Challenge!

In the previous posts we discussed a few elements of your Infolinks account that should be optimized in order to improve earnings. After you set your account with Single/Double underline, match the right color for your in-text links, decide how many links to allow per page and choose your content category, you may also want to use the On/Off HTML comment tags to determine whether a specific section in your page should or should not include the Infolinks links.

By default, if no tags are implemented, the Infolinks ads will appear in all appropriate sections. However, if you want to restrict the In-Text ads to specific sections you can use the tags below:

You would probably want to add the Infolinks code to as many sections and pages of your website as possible, to maximize your earnings. However,  some areas on your web pages are just not suitable for in-text ads. We recommend using the Infolinks off tag in areas where visitors won’t likely to choose to get exposed to an advertisement. Placing ads on certain sections such as: headers, footers, navigation bars, “About” and “Contact” pages, “Add comments” paragraphs etc. may annoy your visitors and lower your chances for future visits and revenues.

Therefore, don’t waist the limited number of in-text links per page on useless real-estate but instead place them on the most relevant and updated content on your website. By using the off tag to avoid certain unwanted areas on your website, you can actually help the in text ads algorithm to choose better keywords and increase the potential website monetization.

Last week we highlighted the importance of matching the right color of In Text ad links to your website’s overall appearance. Another factor that should be taken into consideration is how many highlighted links per page to allow.

Within the Infolinks Integration Guide, you can set the number of highlighted links per page. The Infolinks In text Advertising algorithm optimizes the number of highlighted links according to your page’s content. But with a little customization, the algorithm can improve its performance and increase your website earnings.

Obviously the more links marked on each page – the more clicks and revenues you will get.  But you still don’t want your readers to be too interrupted. Web pages which are too crowded with in text links can annoy readers and interrupt the smooth reading of your content. Here is an example of crowded in-text ad links:

On the other hand, limiting the number of links per page can hinder CTR and prevent you from monetizing to your site’s full potential. Here is an example of a page which doesn’t maximize the full potential of its content value:

Our advice? Quiet simple! Set the max number of links per page and get the feeling of it on your website pages. Give it a few days and analyze the statistics. You can always reduce the number of links later, until you feel that it is perfectly optimized.

The previous blog post discussed the importance of making a clear distinction between In Text ad links and regular hyperlinks, preferably by using double underline format. Another factor that contributes to this distinction is choosing the right color for your In Text links.

During the Infolinks integration process, you can set the links color to better suit your pages. You should keep in mind that In Text ads become part of the website’s general appearance and the color should match the surrounding environment. Good design will contribute to the user experience and in the long term help in building up your users’ satisfaction. The color of the In Text links should stand out from the text just enough to clearly present the link as an advertisement, but not too much, avoiding interruption to smooth reading.

An example of a successful color combination can be found at: lifeiscolourful.com.

But keep in mind that there is no magic matching formula. Our advice? Do it by trial and error! When you first integrate Infolinks’ In Text, take a look at your website, and choose a color that you think would work with the general theme. If you can’t decide, simply stick with the default color. You may get inspired in a few days.

Once you change the color, give it again a few days and compare the statistics. In most cases, they will provide you with a clear picture. Look for changes in CTR, eCPM and bottom line revenues. If there’s a change, it will probably provide an answer about which color is right for you. The right color choice should increase your revenues significantly.

And if you’re still not sure, change the color again until you find the right match. It’s all about finding the color that gets you the clicks and revenues, matches your website’s overall appearance, and still doesn’t interrupt smooth reading.