Become a Google Analytics Rockstar

Google Analytics RockstarGoogle Analytics is one of the most powerful tools to get analytics from your website, blog and ecommerce site. However it isn’t enough just to have it, it’s important to understand how it works and in particular to monitor it periodically. That’s why we want to help you make the most from Google Analytics with three simple advanced segments and filters that will assist you in getting the best info about your website

If you don’t have a Google Analytics account or Google Analytics tracking code installed on your website, you can go here to learn how to easily set it up. Though it can take some time to learn, Google Analytics is rich information resources that can help you set and track business goals, create content that will speak to your target audiences and make more informed decisions about your Web presence.

3 Tips to Get The Most from Google Analytics:

Filtering Out Your Own Traffic

You can avoid inflating your own website traffic by filtering out your own IP Address, basically your location. That way if you are on your website constantly, it’s not going to inflate your numbers. Get your location’s IP address. Do this by going to www.google.com and doing a web search for “What is My IP”. Google will respond at the top with something like “Your public IP address is 123.45.678.90″. Copy down those numbers for a later step.

Google Analytics Mobile

Go to the “Admin” button in the top right of the orange header bar On the right column, click the drop down, and click on ‘create new view’. Name the filter something like “Main – Exclude Internal”, and set the time zone to the same time zone as your other profiles. Now in the right column you are in your new “view”. Below that in the right column go to Filters and click it. You should now see a red button for “+ New Filter” Click that. Name the new filter “Exclude My IP” or something like that, and change the drop down boxes to read in order “Exclude” “traffic from the IP addresses”.

Under those drop downs are 4 text boxes. Copy in the four numbers from your IP Address search into each box. IE 123 into the first, 45 into the second, etc. Congratulations. Your own hits on your website will no longer show up in this new profile in Google, so you look at how everyone else is using your site, without your office visits screwing with the numbers. If you have multiple locations grab those IP addresses and create other filters to block those as well.

Google Analytics Goals

Setting Up Goals

What are you trying to get people to do on your website? If you want them to contact you, then filling out the contact form is probably important. If you want them to just consume content, maybe hitting a certain number of pages on the site (to deliver more ads) is what you are looking to do?

Let’s say we want to track people who filled out our contact us form. When we look at our website, we look at the contact form and see that it’s a page named something like contact.html. Then if you submit the page you might get to a page named thanks.thml.

In your Google Analytics admin section, under your main profile, you should see “Goals”. Click on the “Create a Goal” button, then click on the “Custom” option and continue. Name the goal and leave the option button here as “Destination” and click next for the form field for “destination” you’ll put where you end up. Click Create Goal. You now have a goal. Something you can use to measure the success of so many other aspects of your website!

google-analytics

Mobile Devices Report

As the web goes more mobile, understanding the behavior of mobile visitors to your site becomes increasingly important. And as the search engines differentiate mobile and desktop algorithms, having good mobile search data can be the key to acquiring more users. Thankfully, Google Analytics makes it fairly straightforward to gather this data.

We recommend creating mobile analytics dashboards to easily track, analyze and share your mobile data. Typically, it is best to start with two dashboards – Mobile Traffic and Mobile v. Desktop. v. Tablet. The Mobile Traffic dashboard is designed to help you answer questions like: How many people are coming to our site via mobile? What keywords do mobile users use to find us? Do mobile users stick around? How does my mobile site convert mobile traffic (goals)?

Step 1: Create the following custom segments in Google Analytics: Mobile, Tablet & Desktop To do this, in the Custom Segments section, click “+Create New Segment” and call it “Mobile”. Click “Technology” and in the Device Category section, select “exactly matches” and enter “mobile” like below and save the segment: mobile traffic tracking Create another segment called “Tablet” and do the same but this time enter “exactly matches tablet”.

For the “Desktop” segment, change “exactly matches” to “does not match regex” and enter “mobile|tablet”. This filters out all mobile and tablet data.

Want to get more tips on Google Analytics and other tools for better blogging? Be sure to follow Infolinks on FacebookTwitter and Google+ and join our newsletter today!

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5 Tips on How to Blog Smarter

Blog SmarterThe first step to running a successful blog is opening one. Then all that is left is to create compelling and fresh content, gain a loyal and engaged fan base and you’re in business. But, in order to do that, bloggers need to be super selective on what they spend their time on.  Thats why we here at Infolinks want to help you blog smarter and get more traffic, so you too will have your own super blog.

In order to help you blog smarter, we are happy to feature Mike Wallagher, founder of “Start Blogging Online”, the guide for bloggers that has helped to launch more than 3500 sites and blogs in the past four years.

Mike Wallafher’s Tips on How to Blog Smarter   

I’ve been a blogger for more than four years now and during that time I’ve built more than twenty blogs. That’s a huge number. Most bloggers have one or two blogs, maybe three, but 20?! Isn’t that too much? I believe it is.

This leads me to my first lesson that I’ve learned during my blogging “career”

Blog Smarter

Tip #1: Always be laser-focused

There’s no point to start a blog when you are not fully focused. I know some people do well while maintaining multiple blogs, but for most people – It’s just too much.

When I first started out, I quickly set up a blog, added some content and started to wait for visitors. However, they never came. I wasn’t putting enough effort in building relationships and generating traffic. I just thought: “What if I start another blog… in another niche”.

I quickly abandoned my first blog (what a shame!) and moved on. And then I moved on again. And again. Why? Well, all those blogs weren’t generating traffic and it wasn’t satisfying me.  I thought that my next blog will do better…

Lesson learned #1: Never quit until you haven’t tried absolutely everything to improve your blog. Traffic doesn’t come overnight, nor the success. You need to put all your effort into content, design and traffic strategies. When you are not doing it, you will fail – no matter what.

Tip #2: Content and design before traffic

The most important thing on your blog is your CONTENT. Have you heard the saying “Content is King”? Well, I didn’t believe it until I tried it. There isn’t going to be enough traffic (never ever!) unless you have the best possible content on your blog.

This will also increase the chances that people who find your blog will stay on your blog longer, they will maybe even like and share a comment and sign up to your newsletter.

Isn’t that a WIN-WIN situation? But in the meantime, don’t forget the design. When someone first lands on your website /blog? Content?  Nope. Design? Yep.

Unfortunately I didn’t blog smarter and put much effort in content when I first started out. I was more into placing affiliate links, banners, and other irrelevant stuff that didn’t have any point or value for the visitors.

Lesson learned #2:  Don’t start generating traffic unless you have solid design and even better content.

Tip #3: Set yourself measurable GOALS

Whenever you have installed WordPress or any other blogging software on your newly purchased domain, it’s time to set yourself a reasonable GOAL. I usually ask myself those 3 simple questions:

A)     How much traffic I want to get prior to 6 months?

B)     Am I aiming for money or not?

C)     How much money do I want to make prior to 6 months

The thing is, when you don’t set some goals, you’ll fail. At first you will be doing well, you are all motivated and stuff, but eventually you’ll start to lose interest. Why? You don’t have goals. You are absolutely clueless what do you want to accomplish with your blog.

Lesson learned #3: Set realistic goals, and you’ll do better.

Tip #4: Collect emails

I remember well… After being a blogger for 2 years, a friend told (who is also a blogger) told me this: “Hey Mike. I just checked your blog, it looks good, lots of great content etc… But WHY ON EARTH are you not building a list or collecting emails of your visitors?”

I didn’t know what or how to respond. I guess I just didn’t have the time to set everything up and spend hours on answering emails. Eventually I did it, though… And it was one of my best decisions, ever. I’ve a huge list of bloggers who have become my friends and even business partners.

Lesson learned #4: When you have enough traffic on your blog, you MUST start collect emails. It’s a no-brainer. And yes, it’s pretty easy to set up an opt-in box and autoresponder.

Blogging Online

Tip #5: Look for small details where you could outperform other bloggers

If you’re aiming high, you should always look for ways to differentiate and stand out from others. There are just too many people copying each other form day to day.

So, here’s what I did: I’m tired of receiving emails from addresses like Info@website.com or support@website.com. If blogs are created by people, I want to get in touch with them, not their automatic replies. I decided to answer to each and every email I get and send out from my personal account.

Secondly, I always thank people who have in any way had a positive impact on my blog. If I receive an email saying “Hi Mike, thanks for your tutorial”, I always respond back. No matter what, it’s important to get back in touch as a person, not like a robot. It takes me 2 hours per day to catch up with emails but it’s worth every second.

Lesson learned #5: Try to stand out from the others and always be personal and kind.  Over time you’ll notice the difference.

Want to get more tips on how to blog smarter? Be sure to follow Infolinks on FacebookTwitter and Google+

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Google Play Cracks Down on Ads

The Google PoliceDo you run any ads on your mobile apps? Well, Android app developers have a new set of rules for what content in-app ads can display, according to Google’s recently-updated Google Play Developer Program Policy. The new rules are aimed to deter abusive practices, and Google has given developers offering apps through Google Play just 15 days to revise apps that fail to meet its requirements, or they will be removed immediately.

The primary targets of these new rules are apps with pop-up ads that spoof a system, service or app notification and trick you into clicking where you shouldn’t. It’s also cracking down on “promotion or install tactics” that cause downloads or Play store redirects without your say-so, along with apps that send unsolicited SMS ads. Finally, it’s forbidding any the use of “erotic content” to promote pornography and forcing advertisers to clarify when and how they use in-app purchases.

All new apps submitted to Google Play are subject to Google’s new policy. Developers with apps found to violate the rules might receive a warning to fix the issue, or they might have their noncompliant apps removed from Google Play. Google also updated its spyware policy and again emphasized in its Ads Policy section that ads should not impersonate system elements of a device.

Google Play

These new rules come just weeks after the security firm RiskIQ reported that the number of malicious Android apps available through the Google Play store grew by 388% from 2011 to 2013. During this period, the percentage of malicious apps removed by Google annually declined from 60% in 2011 to just 23% in 2013.

So what ads are now banned by Google Play?

1. Sexual content clarification
Previously, Google’s rules said that Google Play does not allow sexuality explicit material. The revision focuses not only on apps that contain sexually explicit material, but also apps that promote it. In addition, Google notes that its rules cover icons and product descriptions in Google Play.

2. No deceptive promotion
Developers may not use deceptive ads on websites, apps, or elsewhere, “including simulated system, service, or app notifications or alerts.” They may not use promotion or installation tactics that cause redirection to Google Play or initiate an app download without informed user consent. And they may not engage in unsolicited promotion via SMS services.

3. In-app payment disclosure
In-app payments have been a source of controversy for both Android and iOS devices. In January, Apple and the FTC announced a $32.5 million settlement to end a lawsuit over kids making unauthorized in-app purchases. In March, Google was hit with a similar claim from an aggrieved parent. The Google Play policy changes seek to ensure that app makers disclose possible charges when app descriptions mention features subject to in-app fees.

4. System interference clarification
Google previously banned adding content partner links to a user’s homescreen and bookmarks. The revised rules expand this prohibition to forbid modifying settings or bookmarks.

5. Ads policy clarification
Amplifying its prohibition on deceptive app promotion and UI elements masquerading as system notifications, Google requires that “all advertising behavior must be properly attributed to, or clearly presented in context with the app it came along with.” In other words, users must be able to tell which app is presenting each ad.

6. Dangerous products expansion
Google has extended its rules to prohibit, not only the transmission of malware, but also the inclusion of links that lead to malware. The company has also updated its spyware policy to cover surveillance and tracking apps.

Want to stay up to date with everything new in the digital world? Be sure to follow Infolinks on FacebookTwitter and Google+

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Infolinks Website of the Month: Wrestling Inc

Website of the MonthIt often seems to people around the internet that independent publishing and personal blogging only came around in recent years. Yet, unlike some of our most recent rockstar website of the month winners who are less than 12 months old, Wrestling Inc is one of the most groundbreaking websites in its category, being on the forefront of professional wrestling news for the past 14 years.

Founded in 1997 in Denver, Colorado by Raj Giri, then a young college student who was fascinated with computing and the newly founded word wide web, Wrestling Inc has become the largest independent wrestling site in the world, averaging more than 14 million page views a month and employing more than 10 reporters. We sat down with Wrestling Inc’s founder and admin Raj Giri who was happy to share his secrets:

Wrestling Inc

How did you find your way into the publishing world?

I started Wresting Inc when I was in College back in 1997 when things like personal sites and the internet in general was very new. I was very interested in the web early on and I always loved wrestling so I guess it was a natural connection.

What is your favorite thing about your job?

Well unlike most people in the industry, I must admit that the favorite part of my job is the tech side. I have always done all the coding in the website, and seeing how much the field has changed in the past 17 years is mind-blowing.

Where do you see your site in 5 years?

As social media and web technology evolves, I want to make sure Wrestling Inc becomes as interactive as possible. Many people in my position would start thinking about expanding and opening additional websites, but my goal is to stay on Wrestling Inc and continue to grow what is already the largest independent wrestling website in the world.

To what do you attribute your site’s success?

I think I have always kept the user in first place, always testing and improving the site’s user experience. That’s also the site doesn’t have that many ads. I also think that the fact that we are independent and do not serve any big network agenda help create a very active community which is the key to Wrestling Inc’s success.

What tips can you give people thinking of entering the publishing world?

I think it’s important to be super passionate about this world, as there are a lot of technical aspects that people sometimes to take into consideration when thinking about opening a website. It’s also crucial that people understand that you’re in it for the long run. Building an active and engaged readership takes a lot of time and effort.

What are your “dos and don’ts” for people thinking of starting a website?

Dos:

  • Become the most updated and relevant news source in your field
  • Always make commenting and community a top priority
  • Form partnerships with publishers to promote content & reach new audiences

Don’ts:

  • Don’t use any ad service, be sure they provide relevant ads for your audience
  • Don’t overdo it with social media widgets and sign up forums
  • Don’t expect to become an overnight success

Wrestling Inc
What is your overall experience with Infolinks?

I have been using Infolinks for more than two years now and my experience has always been excellent. Everything works perfectly, and payments are always sent in a timely manner. As a webmaster I feel like all the products offered are also top notch and I have a lot of control with Infolinks on how the different products will work and look like on my site.

How are we different than other networks?

I have worked with many different ad partners in the past 14 years and with my experience you don’t always know what kind of ads you will get on your site. Infolinks’ ads are always professional, relevant and till today I have never received any complaints from readers about any offensive or inappropriate ads, which is very important for me. Also the Infolinks support team is always supper helpful and quick to respond.

Think your site is interesting as Wrestling Inc?

Do you think your site has an amazing story like Wrestling Inc? Want to be featured in our blog? Let us know via FacebookTwitter or Google+ and you might win our “website of the month award”. Check in with our blog in the upcoming weeks as we continue to feature in-depth interviews with the leading websites around the world.

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Top Tech News March 2014

Tech News March 2014March was a very active month in the tech world, that why we here at Infolinks want to be sure all of you stay in the loop with our rundown of the month’s top stories from around the world. From the annual SXSW conference showcasing the future of the industry and the the top social networks efforts to protect their users from the NSA to the possible return of the most addictive mobile app of all time.

Top Tech News March 2014

SXSW 2014 Summary

Originally an indie music and film festival, the annual SXSW interactive conference in Austin Texas now draws more than 30,000 people, more than both the original music and film portions of the festival. The festival is known to be a major trend setter, with both Twitter and Forsqaure being launched in SXSW in recent years.

Even though this year’s event was marred by a car crash in which a drunken performer, who was speeding away from police, rammed his car into a crowd outside one of the venues, killing two people and injuring dozens, this year’s takeaways are clear: Bitcoin and weird gadget glasses and watches are here to stay.

The New Facebook Business Page

A lot of news has been coming out of Facebook recently, after its recent algorithm change, introduction of video ads and the demise of sponsored stories, many page owners have complain that their organic reach has almost disappeared. Even though Facebook has not responded, they did present a total redesign of Facebook Business pages. The big news: A new “pages to watch” tool.

Are Facebook and Gmail fighting back the NSA?

Following the recent NSA “data collecting” scandal, a lot of people have been very critical about how easily companies like Twitter, Facebook and Google were giving away private user information to the U.S government. That’s why recent reports suggest that Google is doing its best to put a lid on the NSA’s prying eyes by using enhanced encryption technology.

Meanhile recent reports sugest that Mark Zuckerberg phoned the president when he read recent reports that the NSA was using fake Facebook websites to intercept the social network’s traffic and infect private computers with surveillance software. But Joe Sullivan—the ex-federal prosecutor who now serves as Facebook’s chief security officer—said the company has now steeled its online services so that such a ploy is no longer possible.

The Return of Flappy Bird?

Flappy BirdAll you mobile gamers who have been itching to fill the void left behind by impossibly frustrating game Flappy Bird may soon have reason to rejoice. Maker Dong Nguyen plans to bring back the app, but does not say when. In response to a tweet asking if he is going to put the game back in the App Store, Nguyen said, “Yes. But not soon.”

Flappy Bird was available on Android and iOS and saw more than 50 million downloads, making Nguyen an estimated $50,000 a day, according to Rolling Stone. However, Nguyen took the game down in February, citing ruined lives (including his). No reason has been given for Nguyen’s recent change of heart, but we can imagine that considerable source of income could be a tempting factor. Nguyen appears to also be working on another vertical flying game called Kitty Jetpack, according to Gawker, but has not announced an anticipated launch date.

Want to stay up to date with everything new in the digital world? Be sure to follow Infolinks on FacebookTwitter and Google+

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Discover the new Facebook Business Page

new Facebook Business PageWe know we have been talking a lot about Facebook recently, but that’s just because Mark Zuckerberg and his team seem to be very busy in recent months. Now, Facebook is about to present a total redesign of Facebook Business pages. But don’t worry, as always Infolinks will not let you stay behind; that’s why we want to help you prepare by following you through the new look Facebook Business Page look for 2014.

After Facebook announced its recent algorithm change, introduction of video ads and the demise of sponsored stories, many page owners have started in recent weeks to complain that their Facebook Business Page organic reach has almost disappeared. Even though Facebook has not officially responded to these allegations that they are trying to force Facebook Business Page owners to start paying to reach their own audiences, it is likely that the upcoming redesign is aimed to appease some of the recent “anti-Facebook” buzz.

What will the new Facebook Business Page look like?

1. A New Streamlined Timeline

The right-side column of your timeline will display your posts.  The left side will feature the details of your business, including a map, address, phone  information about your business, including a map, hours of operation, URL, photos and videos. In the past, people has to click through to your “About” page before they could receive this information.

new Facebook Business Page

2. Wider Posting Column and Cover Photo

Page posts will expand to 511 pixels wide, instead of the previous 403 pixel limit.  Use the added real estate to feature bigger, engaging photos with your posts. The new Facebook Business Page design also allows a larger cover photo 851px wide by 315px high

new Facebook Business Page

3 User-Friendly Admin Tools

No more searching for your recent activity and insights. The new Facebook Business page will have a new navigation options on the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.

The new Facebook for Business page design also features a responsive “This Week” section. No matter where you are on your page, you’ll be able to see information about your ads, new likes, post reach and unread notifications and messages.

new Facebook Business Page

4. Pages to Watch

Along with the new Facebook Business Page design, Facebook is also opening a new “Pages to Watch” feature in the Page Insights tool for all admins. Pages to Watch allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about.

On the “Overview” tab of Page Insights Facebook Business Page admins will see some key stats about the Pages they are watching. The “Posts” tab of Page Insights includes a feature to view the past week’s most engaging posts from the Pages you’re watching.

new Facebook Business Page

How can you get the new Facebook Business Page? Join the Waiting List

The new Facebook for Business page layout will not happen “automatically, AllFacebook  tells us the page administrators will soon receive an invitation that reads “Coming soon: a new layout for Facebook pages. Add your page to the wait list to try it out.”

The message will appear on your cover photo, and will look like this:

new Facebook Business Page

Have you received your invitation? What do you think of the new layout? We would love to hear your thoughts! Want to stay up to date with all the changes in social media? Be sure to follow Infolinks on FacebookTwitter and Google+

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The Small Business Dos and Don’ts

Liz Strauss Blog

With more than 100K Infolinkers worldwide, our publishers come in all shapes and sizes. Yes, they are all online publishers, but before that they are business owners. That’s why we here at Infolinks want to help you not only run your website the best you can but most importantly we want you help you make your own small business a success. Because the key to our success is helping you run a good business.

That’s why we are so honored to feature Liz Strauss, founder of SOBCon, and one of the most prolific bloggers on the planet as a guest blogger here on the Infolinks blog. Liz is the publisher of herself titled blog Liz Strauss as well as The Successful Blog(ers) and she has been named as one of the top 10 influencers alive by Huffington post as well as in Forbes 50 most influential people on Social Media.

The 5 Small Business Dos and 1 Huge Don’t

Though people see me online most morning offering pictures of the sunrise and talking about business advice on Twitter and my blog, I spend most of my time working offline. I produce a business-building event that meets every year and work with clients in their offices helping to build their social business strategies. What I’ve found is every business is relationships and relationships are every business. No matter what line of work you’re in — product or service, online or offline — certain core practices will help you grow a strong business.

I grew up in a town of 20,000 people in the Midwestern United States. We had the accent you heard on American television news. We were the boring folks who ate white bread, had sweet corn festivals, and watched parades on holidays. It seems our whole town was small businesses and they all seemed to work by the same solid small business rules.

Small Business Dos and Don'ts

The 5 Small Business Dos

Some of these rules of how people treated each other seemed to go together so well that they became for me the 5 “Great Dos.” If you do them your business will go well.

  1. Make commitments and keep them – Give your word. Saying that you’ll do something is a building block of trust. Doing what you say you will is setting that building block to start a foundation for a long-term relationship.
  2. Ask for advice – Letting other folks contribute their wisdom allows them to own some of what you build too. They’ll protect it and keep it safe for you.
  3. Anticipate needs – Pay attention. Listen. Know what folks need before they do and provide it for them. It lets folks know that you care.
  4. Communicate your intentions – Let people know the thoughts behind what you do. It promotes trust too.
  5. Own your actions and their impacts, but give the win to the team – Be slow to blame and quick to praise.

I would expect that these great business dos all sound familiar. And hope the reminder brings home the comfort of times when they’ve worked well for you. Now let’s talk about the one that I’ve found that most of us seem to get consistently wrong.

Liz Strauss

The 1 Huge Don’t

Ever turn on the television to find out that the folks who switch over to your internet carrier — the one you’ve been with for years — will get a better deal than you’ve got? How loyal does that make you feel? When we’re looking to grow our base of fiercely loyal fans the one thing that businesses of every size seem to get wrong is that. We ignore the people who already love us to chase the folks who are ignoring us.

Don’t do that.

If you want your business to grow, start with the folks who already love you and treat them well by following the 5 Great Business Dos. Do that and they will tell all of their friends what a great business you are. And if you keep doing the Great Business Dos, soon you’ll find that those new friends will be telling their friends too.  Because treating the folks who love us well is irresistible.

Be irresistible.

Want to get more tips on how to run your small business? Be sure to follow Infolinks on FacebookTwitter and Google+

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Is Facebook Really Free Anymore?

Is Facebook Free?Facebook has gone through many changes in its quest to find a perfect balance between an interface that people love to use, and love to advertise on as well. Yet recent reports suggest that the outcry of page owners that their posts organic reach has almost disappeared is part of a bigger Facebook strategy and that the days of getting any free Facebook reach may be numbered.

It’s no secret that the portion of a brand’s Facebook fans who see posts that aren’t supported by ad spend is dropping. In a sales deck sent to partners last fall, Facebook acknowledged what many brands and page owners have been complaining about for more than a year: Organic Facebook reach of posts on brand pages was declining. But only now are they starting to notice how much that Facebook reach has declined.

Facebook Reach Declined by 50% in 6 Months

According to a new report by advertising giants Social@Ogilvy, organic Facebook reach has fallen off by almost half since October of 2013. Social@Ogilvy conducted an analysis of 106 country-level brand pages it has administrator access to and found that the average Facebook reach of organic posts had declined from 12.05% in October to 6.15% in February. For 23 pages in the sample with more than 500,000 likes, the drop was from 4.04% in October to 2.11% in February.

For context, Facebook told marketers two years ago that 16% of their fans on average were seeing their organic posts. The Social@Ogilvy research was conducted on a global set of brand pages, the majority of which were from outside of the U.S. and accounted for 48.2 million total fans.

Facebook Reach

So What Is Reaching Our News Feeds?

If we look take the current figures as, where organic page reach is only 6%, then that suggests 94% of Facebook’s news feed is made up of something else. What is that something else?

It’s not ads. Anyone with a Facebook account can easily verify that 96% of what you see isn’t ads. According to Marketing Land, That leaves three key possibilities:

1) A few pages are getting “richer,” and certain publishers are being greatly rewarded far beyond what they used to get.

2) Many more pages are getting visibility than before — perhaps in the past, only a relatively few pages got that double-digit visibility, now more are getting visibility

3) Facebook has greatly increased the amount of non-Page content it is showing, say status updates, personal pictures, RSVPs to events and so on, so that page content has less visibility.

So Is Facebook Really Free?

According to the report’s author, “content that is eligible to be shown in news feed is increasing at a faster rate than people’s ability to consume it. Eventually, there may be no space left for brands who haven’t paid to promote their posts.” According Social@Ogilvy, Facebook representatives have told members of their team and clients to think about what a social strategy would look like if there were no organic reach.

With the impending end of organic reach, what will be the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?

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Website of the Month: DIY and Crafts

DIY and CraftsSometimes the big next thing you are looking for is just one good idea away. That is just the case with this months winner of the “Website of the Month” award, DIY and Crafts. After showcasing veteran sites like Recipe4Living and Celeb Dirty Laundry, the Infolinks blog is happy to introduce one of the hottest “new kids on the block” that has become a dominant player in the expanding world of “Do it Yourself” (DIY) tips and guides in just one year; DIY and Crafts.

Based in the United States, DIY and Crafts was founded only in 2013 by a group of DIY fans that became bored of the quality of FIY and crafts projects they found online. They to organize all the different blog in the field and help users find the best DIY blog out there. Their strategy worked, and the site has been growing exponentially in the past 12 months. Today, DIY and Crafts already averages more than 25,000 unique visitors per day. We sat down with the site’s owner and editor:

DIY and Crafts

How did you find your way into the publishing world?

All the people involved in this had several small blogs over the years, but we felt that the DIY world needed a good index site that will help people find the best content from around the web. It is much more fulfilling and entertaining to work on a project as a team. DIY, lifehacks and recipes are evergreen topics and everybody loves to make their lives more comfortable on a budget nowadays. This is where our website idea came from.

What is your favorite thing about your job?

Our favorite think about our jobs is networking and learning new things daily as we create catchy articles. Also, we love that DIY and Crafts helps other website owners and bloggers in the field make a living by bringing new visitors to their sites. There is a real feeling of community between DIY bloggers and we learn so much from each other every day.

Where do you see your site in 5 years?

Obviously we hope to keep the growth of DIY and Crafts as is has been in the past 12 months. We hope that in 5 years from now we will be a top 10,000 Alexa ranked website and one of the leading DIY websites in the world. We also hope that the whole DIY world will keep growing in popularity as it has in recent years.

DIY and Crafts

To what do you attribute your site’s success?

I think that first of all we found a niche within a niche. There are countless DIY, crafts and recipe sites and pintrest pages out there, but with DIY and Crafts, you know that you will get the best of all worlds. We also create very catchy content and a very easy to navigate user experience. Of course social is very important and I think we do a great job on Pintrest and Facebook.

What tips can you give people thinking of entering the publishing world?

People who want to get into the publishing world should just start. Even with a daytime job you can fulfill your duties of responding to visitors’ comments and creating 2-3 awesome articles each week. Start as a hobby and if you like, go full time blogging. The most important thing is to never give up. Be optimistic and ask yourself constantly is this something that you would love to read and share with your friends? If the answer is yes then you’ll see positive results like we have with DIY and Crafts

DIY and Crafts

What are your “dos and don’ts” for people thinking of starting a website? 

Dos:

  • Be persistent on constantly updating your website, make it a routine.
  • Interact with your fans.
  • Always ask yourself would you share your site’s content if you were the visitor

Don’t’s:

  • Don’t’ give up early on your website.
  • Don’t be monetization minded at the beginning, money will flow with authority.
  • Don’t stop testing and improving the looks, design and speed of your website.

What is your overall experience with Infolinks?

Infolinks is a category killer platform on its own way. Their innovation in content advertisements is pretty blending and doesn’t take up precious space from websites or blogs. We personally also love the fast support and the community feeling of the company. We are happy to be Infolinkers.

How are we different than other networks?

The strong points of Infolinks are definitely the in-text ads (InText) and the related tags widgets (In-Tag). If an advertiser is looking for an innovative way to reach new customers I’d definitely suggest Infolinks, visitors will most likely to convert because the ads are supper relevant and look so native. All of Infolinks’ technology is professional, fast and very SEO friendly.

Think your site is interesting as DIY and Crafts?

Do you think your site has an amazing story like DIY and Crafts? Want to be featured in our blog? Let us know via FacebookTwitter or Google+ and you might win our “website of the month award”. Check in with our blog in the upcoming weeks as we continue to feature in-depth interviews with the leading websites around the world.

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The Best Selfie of All Time?

Don’t say we didn’t warn you: Last night’s Oscars broke the records for web traffic in 2013, with Ellen DeGeneres taking the most epic selfie in the history of the word epic — and the history of selfies. The Oscars’ host managed to gather a gaggle of celebrities, including Jennifer Lawrence, Angelina Jolie, Bradley Cooper, Kevin Spacey, Jared Leto, Meryl Streep, Julia Roberts, Lupita Nyong’o and Brad Pitt for a picture for the Academy Awards history books.

Oscar selfie

The Selfie Goes Viral

Ellen Degeneres’s selfie knocked Barack Obama’s ‘Four More Years’ tweet as the most popular tweet of all time Sunday night during the Oscars.

The comedian, armed with her Samsung phone, gathered a few of her closest friends (read: Brad Pitt, Angelina Jolie, JLaw) and snapped a pic. The retweets quickly added up. Within 30 minutes it was nearing Barack Obama’s record of 778,800.

Oscar selfie

Then, a few minutes later, it happened. Within the hour, the tweet would go on to surpass one million retweets, making it far and beyond the most-retweeted tweet of all time.

The image, which she encouraged to be retweeted, gave her Samsung phone a nice bit of screen time. But it looks like she’s on an iPhone for her personal account.

Someone like Ellen could certainly have a need for multiple phones, but the switch begs the question: did Samsung just pull off one of the biggest and boldest product placements of all time?

And while we can’t deny the amazingness of the picture — which is now the most retweeted image of all-time — the Internet only made it better.

Want to stay up to date with all the tech trends of 2014? Be sure to follow Infolinks on FacebookTwitter and Google+

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